Use Professionally Produced Phone “On Hold” Messages To Enhance The Customer Experience
Growing your business is about using every opportunity to engage and connect with your existing customer base. The utilization of an effective and professionally produced on hold message campaign should be strongly considered. On Hold messaging is a low-effort way to enhance your brand, tell your story and enhance the customer service experience.
If you only play music to your callers during hold times, you might be missing an opportunity. By broadcasting engaging and informative on hold messages about your enterprise, you will differentiate your business and make a favorable impression.
Let Your Clients And Prospective Customers Know Who You Are, What You Do, And How You Are Different
The first step is to understand what sets your business apart in a crowded marketplace. This is essential to any marketing effort and can help focus your branding efforts.
A few ideas to include in a professionally produced, on hold messaging campaign:
Invite callers to visit your web site and other social media channels
Promote and cross-promote high margin products and services
Include your mission or core value statements
Communicate how your business is different – include your unique selling proposition
Consider short inspirational messages with motivational content to sound different than the rest
You can now test drive local favorite, The OnHold Experience for 3 months and decide if it right for you.